Move Marine APS – E-commerce Site
My task was to create the e-commerce site, starting from the market analysis mainly in the United States and Europe. I created the wireframing and mockup of the site design, which was developed on the WooCommerce platform. I integrated the main sales channel, eBay, importing all the products with their photos, descriptions and prices on WooCommerce. Most of the customers, 70%, come from the USA, 20% from theEurope and the rest from the rest of the world.
The site was officially launched in early January 2024. I was in charge of keyword research and analysis for the main products, working with a freelancer and using SEMrush. We created social media advertising campaigns, especially on Facebook and LinkedIn, focusing on lead generation. In March, the site started generating organic sales thanks to the SEO positioning of images, with an average of 1-2 orders per day, which increased to 2-3 orders per day in May.
I also took care of creating the newsletter, an activity never done before by the company, collecting 900 customer contacts. Thanks to the site, in 6 months the contacts increased by 10%.
I have created advertising campaigns for the specialized magazine MEJ Magazine in the United States, published in June 2024, and created graphics for social media and the editorial calendar.
Furthermore, thanks to my international knowledge, I helped the company to expand the business in New Zealand e Australia, hiring one person and gradually building out the presence through the TradeMe.co.nz platform.
I analyzed and purchased products in Italy, using my knowledge of the language, helping the company to expand also on the Italian market and opening a channel on Subito.it.
I improved my photography skills for selling items on marketplaces such as eBay and I managed customer service in Italian and English. I was in charge of managing shipments with UPS, FEDEX e PostNord, and I integrated the payment platforms Billwerk and Shipmondo, which are well-known in Denmark.
I increased the company's sales thanks to the website and created a structured digital presence, which was previously missing.
At Move Marine, we are not just experts in marine equipment; we are also passionate sailors and boaters. With a deep love for the sea and a long history in the industry, our journey began long before Move Marine ApS was founded. For over 15 years, we have been trading marine electronics and satellite equipment on the international market, gaining valuable experience and building strong relationships with both manufacturers and customers. Our unwavering commitment is to provide unparalleled service and high-quality products to all our customers, whether they are first-time buyers or loyal customers. We understand that equipping your boat with reliable, high-performance equipment is crucial to a smooth boating experience. That is why we offer a wide selection of refurbished and pre-owned products, ensuring that everyone can find the perfect equipment to suit their specific needs and budget.
Our specialty is obsolete marine electronics. We have experience with several brands such as Raymarine, Autohelm, Raytheon, Furuno, Garmin, Lowrance, Simrad, Robertson, Sailor, Navman, Northstar, ComNav, Navico, B&G, Koden, Silva, KVH, ICOM, Airmar and many more. We recondition most equipment in our workshop or through our partner repair centers worldwide. We have a strong presence in Europe and North America with 4 partner technical teams providing warranty services and several partner companies.
